Notes from the floor.

Practical thinking on running the functions of a business well, written by people who have done the job. No theory, no filler. We will add to this as we go.

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Sales

Winning the listing when buyers hold the cards

In a slow market the instinct is to win mandates by promising the highest price or the deepest fee discount. Both lose. Here is what actually wins, and sells.

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More guides

The rest of the shelf.

Administration

What a real estate admin desk should actually cost

Owners treat admin as overhead to minimise. The real cost of a slow desk is far higher than the salary, and it does not show up on the payroll line.

Read › Accounts and C-level

Reading your brokerage by its numbers

Most owners can quote their top line and almost nothing else. Running a business on revenue alone is flying blind. A handful of numbers tell you whether it is actually healthy.

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Beyond the reading

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