Marketing
Property portals, content and paid ads that produce real enquiries.
What good looks like.
Marketing without a system is money spent with nothing to show. Listings sit unseen and the brand says nothing.
We cover the whole marketing function, from portals and presentation to paid ads with a measurable cost per lead. Learn it as a skill, or have our parent, The Works Group, build it for your business.
The course, module by module.
Learn at your own pace online, or in a group or on site. Each module ends with a test, and completing them earns you the Academy certificate. Module titles and outcomes are below; the full method is taught inside the course.
- 01
Portals and exposure
Get listings seen on the portals that matter.
- 02
Compliant advertising
Advertise correctly, with the right permits.
- 03
Photography and the property pack
Present a property so it sells itself.
- 04
The listing presentation
Win the seller with the pitch.
- 05
Email and SMS campaigns
Bring past contacts back to life.
- 06
Paid lead generation
Run Meta and Google ads and know exactly what each lead costs.
- 07
Brand and content
Build a brand and a feed that earns attention.
Hand it to us.
“Leads are drying up, the brand is weak, and the spend is wasted.”
If you would rather not build it in-house, our parent, The Works Group, runs the function for you or places a trained professional into your team.
- 1Run marketing as a managed service and build the lead funnels
- 2Train your in-house marketer, or place one
The outcome
A steadier pipeline, a stronger brand, and spend you can measure.
Is this you?
- Firms where the lead flow has dried up
- Brands that look weaker than they should
- Owners burning ad budget with nothing to show
- Marketers and agents who want to run portals, content and paid leads with confidence
Ranges, not quotes.
Typical ranges to help you plan. Final pricing is agreed for each project. Full pricing ›
Marketing, answered.
Do you manage our ad spend?+
Our parent, The Works Group, builds and runs the funnels and reports cost per lead. Ad spend is billed on top of the management fee.
Can you just train our marketer?+
Yes. We train an in-house marketer to run it, or our parent, The Works Group, places one who already can.
Can I enrol on my own, without a company?+
Yes. Every course is self-paced online. You enrol, pass the module tests, and earn the Academy certificate yourself.
How does someone get certified?+
Every module ends with a test. Complete them and you earn the Academy certificate. The Academy certificate is issued by us today. We are also working toward accreditation with KHDA, Dubai's education authority.
Get marketing working.
Learning for yourself? Take the course, pass the tests, and earn the certificate. Running a company? Train your team, hand the function to us, or have a trained professional placed. Tell us which you are and we will point you the right way.